Website Redesign - Starting with What Is Actually Wrong

Redesigns often fail because they start with aesthetics rather than problems. A site gets a new coat of paint, launches to positive internal feedback, and then performs almost identically to the old one. The underlying issues - confusing navigation, weak page hierarchy, unclear calls to action - were never addressed.

This service begins with a design audit of your existing site. That means going through each page and identifying where the layout, content structure, or visual hierarchy is working against the visitor. The audit is delivered as a written document with annotated screenshots, so you can see exactly what the issues are before a single pixel of new design is created.

The redesign then addresses those specific problems. It is not a visual refresh - it is a structural rethink of how the site communicates. The audit is included in the project price and takes approximately one week to complete. The full redesign timeline is six to eight weeks.